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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07061_Field_TCUM T626.txt
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1996-04-10
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930b
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16 lines
dialogue humor that sold as gramophone records. But radio
and the talking pictures were not kind to the monologue, even
when it was made by W. C. Fields or Will Rogers. These hot
media pushed aside the cooler forms that TV has now brought
back on a large scale. The new race of night-club entertainers
(Newhart, Nichols and May) have a curious early-telephone
flavor that is very welcome, indeed. We can thank TV, with its
call for such high participation, that mime and dialogue are
back. Our Mort Sahls and Shelley Bermans and Jack Paars are
almost a variety of “living newspaper,” such as was provided
for the Chinese revolutionary masses by dramatic teams in the
1930s and 1940s. Brecht’s plays have the same
participational quality of the world of the comic strip and the
newspaper mosaic that TV has made acceptable, as pop art.
The mouthpiece of the telephone was a direct outgrowth